Potbelly’s new mac and cheese menu item called for an interactive, humorous, promotional website to increase product awareness + visibility on social media channels, the #CraftYourOwnMac Name Generator. Giveaways ensued. Names were generated.
Over 100 different topping combos, personalized results based on input funnel and the letter’s of a user’s name.
Custom results image with overlay text showing the generated name — encouraged to share on social, app integration for seamless photo posting. $100 gift cards to winners every Friday, showcased on Facebook.
Social Contest Strategy
Social Strategist (paid + organic)
Questions, answers, and names in the “name bank” map to the appropriate two topping combo answer. Over 20 question funnels, 180+ unique names within the name bank.
Quick answer format shows one question at a time. The wackier your A/B selections are, the funnier your name.
Users can enter giveaway, share on social, run the generator again. Potbelly Objectives: grow email database, increase visibility on social, promote hashtag #craftyourownmac