Boosting Sales with Holiday Content Marketing + Landing Pages
This sales-driven strategy involved new content for multiple channels designed to boost sales from November through January. We cheered up the site for gift giving traffic with some temporary holiday related store sections.
The campaign includes:
- 3 new landing pages
- 3 month long giveaway promo
- 2 infographics
- Blog posts
- Holiday-inspired creative refresh
The motor for this project was a sales goal to top the previous year. In addition to hitting a net increase in tie sales, the site showed positive metrics throughout the holiday season, including increased organic visits, better rankings, and more newsletter signups.
Concept, Art Direction
Online Store Mapping
Free Tie Friday + Landing Pages
Tie giveaway each Friday leading up to Black Friday. All winners are added to the pot for a final 100 tie giveaway drawn on the morning of.
Black Friday, Cyber Monday, Gift Center
Black Friday — An animated timer counts down to the big Black Friday sale +100 tie giveaway with featured holiday products in a slider below. On Black Friday, one of the previous weekly winners of Free Tie Friday is chosen.
Cyber Monday — Landing page announcing promo: Free shipping. Nationwide. Buy 4+ ties get 20% off entire purchase.
Gift Center — holiday header images and holiday themed graphics. Gift ideas. Popular products. A UX that caters to someone shopping for gifts for multiple people.
Holiday Edition Logo
Category Pages for Holiday Ties
Main Nav Links, Quick Access to Holiday Content
UX, Internal Linking
Tie Gifting 101 [Infographic]
Hosted on the online store’s domain, the infographic provides tips on choosing the a tie style for someone’s personality and unique gift wrapping ideas. Shared on high traffic sites like visual.ly and cooldailyinfographics.com.
How to Survive The Holidays [Infographic]
The infographic guides tall people through the holiday season along with complimentary post, Being Tall on Black Friday.
Nov. 28: DO FAKE AN INJURY TO GET OUT OF HANGING HOLIDAY LIGHTS. Neighbors are on their own this year.