ByChance App
Web Design, UX/UI
ByChance reimagined online dating by removing profiles and swiping in favor of real-world serendipity. I led the strategy, product experience, visual design, and launch ecosystem that introduced the concept to the world.
Client:
ByChance
Role:
Creative Direction
Product Strategy
UX Strategy
Visual Design
Website Design (Webflow)
Front-End Development
Marketing Website
Email Marketing System
Lifecycle Automation
Launch Campaign Copywriting
Year:
2025
Challenge
Traditional dating apps reduce people to curated profiles and endless swiping. ByChance challenged that model with an AI-powered engine that encouraged compatible people to meet in person, creating a product people couldn't compare to anything they'd used before. The challenge wasn't just building it—it was helping people understand it.
Objective
Introduce a first-of-its-kind dating experience through a launch ecosystem that made an unfamiliar concept feel intuitive, credible, and exciting.
Results
The result was a cohesive launch experience spanning product, marketing, events, email, and digital touchpoints, giving an entirely new category of dating app a clear and memorable identity.
