B2B Campaign

Resources for Corporate Event Marketers

Lead Generating Onsite Content

B2B content strategy with landing pages, articles, downloads, checklists, and more. It’s the go-to place for advice on throwing successful events that maximize ROI.

Goal

Help inform Photbooths.com’s secondary audience: corporate event planners. Increase business leads that generate a more lucrative sale than small business and private parties.

Strategic Concept

Lead visitors via organic search. Start conversation through informative content. Improve conversion completions from this higher paying sub-segment of the photobooth renting audience.

Success

In fourth months, 65% of visitors who viewed the corporate event pages completed the “get pricing” or “contact us” conversion funnel.

Art Direction

Content Marketing

Copywriting

Design

Wireframing

WordPress

Corporate Event Marketing Guide [ebook]

Supplementary E-Book

Alongside regularly published resources like How to Plan a Crazy Successful Product Launch and 7 Ways to Outperform Expectations, this piece of “gated content” (user provides email for download) became a successful email lead generation tool for the company.

The e-book is the digest version its interactive cousin: 5 strategic, visual landing pages aimed specifically at event marketers and marketing agencies who would be suitable to partner with photobooths.com for corporate events and sponsorships. The e-book resulted in numerous sales within the first month of going live.

Event Marketing Complete Checklists

Sharable, Downloadable, Branded Checklists

Curation Strategy

Tangible pieces of content are perfect for off-site hosting that drive referral traffic, promote social shares, and improve SEO through positive “link juice.”

You can check these out at Checklistables.com. The links improved domain authority and also increased visibility. Several lists made the site’s “Featured Checklists,” appearing on the homepage and other prominent locations throughout the site.

Related Projects