Holiday Sales Strategy
gift center preview landing page holiday strategy

Holiday Content for Online Store

Boosting Sales with Holiday Content Marketing + Landing Pages

This sales-driven strategy involved new content for multiple channels designed to boost sales from November through January. We cheered up the site for gift giving traffic with some temporary holiday related store sections.

The campaign includes:

  • 3 new landing pages
  • 3 month long giveaway promo
  • 2 infographics
  • Blog posts
  • Holiday-inspired creative refresh

The motor for this project was a sales goal to top the previous year. In addition to hitting a net increase in tie sales, the site showed positive metrics throughout the holiday season, including increased organic visits, better rankings, and more newsletter signups.

E-Commerce Strategy

Concept, Art Direction



Content Strategy

Online Store Mapping

Campaign Assets:

Tie Gifting 101 Infographic

Surviving the Holidays Infographic

Free Tie Friday Giveaway

Black Friday Page, Cyber Monday Page

Holiday Gift Center

Being Tall on Black Friday [#Tallhacks Blog Post]

Holiday sales strategy free tie friday

Free Tie Friday + Landing Pages

Tie giveaway each Friday leading up to Black Friday. All winners are added to the pot for a final 100 tie giveaway drawn on the morning of.

Black Friday, Cyber Monday, Gift Center

Black Friday — An animated timer counts down to the big Black Friday sale +100 tie giveaway with featured holiday products in a slider below. On Black Friday, one of the previous weekly winners of Free Tie Friday is chosen.

Cyber Monday — Landing page announcing promo: Free shipping. Nationwide. Buy 4+ ties get 20% off entire purchase.

Gift Center — holiday header images and holiday themed graphics. Gift ideas. Popular products. A UX that caters to someone shopping for gifts for multiple people.

Holiday Edition Logo

Category Pages for Holiday Ties

Main Nav Links, Quick Access to Holiday Content

Header Image

Promo Graphic

UX, Internal Linking

tie gifting 101 infographic preview

Tie Gifting 101 [Infographic]

Hosted on the online store’s domain, the infographic provides tips on choosing the a tie style for someone’s personality and unique gift wrapping ideas. Shared on high traffic sites like and

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surviving the holidays for tall people infographic preview

How to Survive The Holidays [Infographic]

The infographic guides tall people through the holiday season along with complimentary post, Being Tall on Black Friday.

Nov. 28: DO FAKE AN INJURY TO GET OUT OF HANGING HOLIDAY LIGHTS. Neighbors are on their own this year.

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